Data Unification
After third-party cookies, marketers are looking to enhance tracking and optimization — and if you’re part of the digital advertising world, the term “Conversions API” (or “CAPI”) has likely caught…
The only certainty within digital advertising is uncertainty — the reasons why are clear. Across governmental regulation, consumer preference, web browser-based limitations, etc.; what would be viable now will almost…
Customer Identity at the Forefront What is your customer identity strategy? While often situated in different parts of organizations, both marketers and advertisers encountered more shared challenges than one could…
The stack’s not alright. Enterprise companies are scrutinizing cost more than ever, and tech stack consolidation is underway right now for marketing, ops and technology leaders. Our hot take? It…
Regulations surrounding third-party cookies continue to change and in order to ensure continuity, especially for financial services organizations, businesses must ensure a foundation in first-party data. Financial services brands have…
As regulations continue to change and third-party cookies disappear, many brands will find it harder to get their top-of-funnel marketing right for anonymous audiences. The first stage of the buyer’s…
Even before we got closer to a cookieless world, marketers and salespeople agreed: personalization is crucial to business-to-business (B2B) success. And with the shifting acquisition marketing landscape, B2B marketing strategies…
Welcome to episode 3 of Martech Mastery: CDP vs MDM and Their Key Differences. This a video series from ActionIQ’s Head of Martech Strategy, James Meyers. As a former analyst…
First-party data strategy has gone from a nice-to-have to a necessity in record time with the impending depreciation of third-party cookies. Nearly 40% of ad buyers say a lack of…
With the death of third-party cookies comes the simultaneous demise of data management platforms (DMPs) that traditionally relied on these cookies. Going forward, brands must now develop a top-of-funnel marketing…
Welcome to episode 1 of Martech Mastery: CDP 101. This new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s…
What are the benefits of customer data management for a marketer? It depends on your approach. Collecting and organizing your customer data is essential to extracting valuable insights and informing…